During one of the most economically grueling years in Douglas Conant’s 30-year business tenure, Campbell Soup Co. moved full steam ahead. Faced with steep competition from simple meal solutions, the soup maker began reconfiguring its 24,000 iQ-Shelf Maximizer systems to incite trial of new types of soup. Rather than organize condensed soups by attributes such as chicken or beef vegetable, the new set-up breaks varieties into four color-coded and benefit-based categories, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.