For many, making sense of a crazy world is a matter of getting through the day. For Nestlé's Paul Bulcke, it's also a corporate strategy. In a presentation to investors last month, the Belgium-born Bulcke, chief executive officer of the Switzerland-based food giant, described the challenges and opportunities of competing in what he called a “VUCA world” — volatile, uncertain, complex and ambiguous. Yet Bulcke maintained those varying conditions provide a ...

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