While unemployment among its core consumers continues to affect sales, Anheuser-Busch is optimistic of a change for the better. “We believe it is not a matter of if, but when growth returns in the U.S. beer market, and we want to be properly positioned with consumers when that turnaround occurs,” said David Peacock, who heads Anheuser-Busch, a wholly owned subsidiary of Anheuser-Busch InBev. It's doing just that by building the premium light category, improving the ...
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