As a growing number of consumers switch their purchases from branded lines to more private-label products, CPG companies have to work smarter to sell their wares — and so do their sales representatives, Robert E. Hill Jr., president and chief executive officer of Acosta Sales & Marketing, Jacksonville, Fla., told SN. “As the economic recovery continues, we are seeing a more educated and value-conscious shopper with a heightened level of interest in the private-label ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.