Luiz Fernando Edmond is putting the horses in front of the cart, and hoping they pull Anheuser-Busch toward market-share gains. The president of Anheuser-Busch InBev’s North American business is seeking to leverage the iconic Clydesdale horses in order to revive U.S. sales growth at the St. Louis-based Budweiser brewer, among other strategies. Earlier this year the company named Edmond, a longtime Brazilian brewing executive, to run the company’s U.S. operations, following ...
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