It is hard to overstate the impact that mobile consumers — users of smartphones, who now represent more than half of all cell phone users, according to Nielsen — are having on the food retailing business. Leslie G. Sarasin summed up the role of smartphones in her Speaks presentation at the Food Marketing Institute Show in May: “Twenty-five percent of the time (or one out every four trips to the grocery store) more than half your customers are either getting online ...

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