Changing the game in microwave popcorn As the microwave popcorn category leader, ConAgra Foods has been digging deep to understand the major barriers that have been preventing category growth in recent years. What did it learn? Microwave popcorn is not top of mind for 42 percent of shoppers1, a key insight that is driving ConAgra Foods to launch multiple product, packaging and promotional innovations to change the game in microwave popcorn. Things got started last November with Orville ...
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