Camden, N.J., April 22, 2009 – By replacing a clip with a click, Campbell Soup Company and MARS Advertising partnered with The Kroger Company to create an innovative way to update the Campbell's Labels for Education™ program. The effort has earned Campbell and MARS a Gold REGGIE® Award for shopper marketing from PMA, the Association for Integrated Marketing. Through its Labels for Education (LFE) program, Campbell has supported schools throughout the U.S. for over 30 ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.