Pop up the volume with feature and display Research shows that microwave popcorn makes it on shoppers' lists only 55 percent of the time, while 45 percent of popcorn shoppers impulsively decide to purchase this category while in-store1. So what does it take to get more shoppers buying microwavable popcorn? Get it noticed! Disrupt shoppers and drive their impulse buying behaviors by placing microwave popcorn on both feature and display—where it is a proven deliverer of the highest snack volume lift of over 800 percent. Retailers have been doing this less in recent years compared to other salty snack categories, which has helped these categories grow 5 to 7 percent, outpacing microwave popcorn, which has been flat since 20072.  Additional research shows that retailers see higher microwave popcorn category lifts (+34 percent) when they conduct stand-alone promotions at a 20 percent discount compared to events with multiple brands3. Both of these often untapped opportunities can help drive growth for microwave popcorn and the overall salty snack category. 1 Source: Path to Purchase Research 2010 2 Source: Symphony RI Group Snack Analysis, April 2010 3 Source Symphony IRI Info Scan (FDMx) weekly data: 52 w/e 2-14-10; Average Volume Lift at 20% discount  shopper seasons Families eat lighter and freer in the summer—think grilled foods, salads, fruits and treats. Meals are more spontaneous and time is less of a factor with more daylight hours... Read Full Story » FEATURED ARTICLES As the microwave popcorn category leader, ConAgra Foods has been digging deep to understand the major barriers... Read Full Story » Since its introduction in 1984, microwave popcorn packaging has remained essentially unchanged for 25 years... Read Full Story » SEE ORVILLE REDENBACHER'S POP UP BOWL Watch this Video INSIGHT SNAPSHOT Salty Snacks' percent volume lift when on feature and display Supermarket News Articles $23B Missed Opportunity in Center Store: Study A newly released five-year Center Store study found that lost trips accounted for $23 billion of "lost opportunity" in the grocery channel... Kings' Meal Solutions Launch a Success Kings Super Markets here has successfully launched a unique, event-packed meal solution program at its flagship store in Short Hills, N.J., amid accolades from its customers... Mixing Meals & Medicine Drug stores like Walgreens and CVS are expanding their food offerings to drive more frequent visits... Location, Location FINDING A SHELF-STABLE MEAL at the supermarket is often no easy task. That's because some are stocked in the pasta section, while others are in soup, ethnic or other parts of Center Store... Making the Cut Retailers update meat merchandising strategies to address consumer concerns... |