Pop up the volume with feature and display Research shows that microwave popcorn makes it on shoppers' lists only 55 percent of the time, while 45 percent of popcorn shoppers impulsively decide to purchase this category while in-store1. So what does it take to get more shoppers buying microwavable popcorn? Get it noticed! Disrupt shoppers and drive their impulse buying behaviors by placing microwave popcorn on both feature and display—where it is a proven deliverer of the highest snack ...

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