SCOTTSDALE, Ariz. — Trading partners need to refocus the lens on how the consumer is experiencing stores and products, and there's more than one way to do it. That was the consensus of a panel of younger leaders at FMI Midwinter on Tuesday. "Consumers see the store as one experience," said Diane Dietz, executive vice president and chief marketing officer, Safeway. "We are creating more occasion- and theme-based marketing, involving partnering between marketing ...
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