Supermarkets are outpacing restaurants in fresh prepared food growth, and can make further gains by following a few important steps, according to a presentation for independent retailers during the FMI Midwinter Executive Conference. "Restaurants are vulnerable, and there are further opportunities for supermarkets," said David Donnan, partner, A.T. Kearney. The key steps include optimizing assortments, enhancing the fresh message in signage, incorporating combo meals, providing ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.