Supermarkets are outpacing restaurants in fresh prepared food growth, and can make further gains by following a few important steps, according to a presentation for independent retailers during the FMI Midwinter Executive Conference. "Restaurants are vulnerable, and there are further opportunities for supermarkets," said David Donnan, partner, A.T. Kearney. The key steps include optimizing assortments, enhancing the fresh message in signage, incorporating combo meals, providing ...
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