The Millennial generation is "completely up for grabs" when it comes to choosing its patterns, including shopping choices, according to a presentation by Jason Dorsey, an author and business executive known as The Gen Y Guy. Dorsey, who is chief strategy officer at The Center for Generational Kinetics, told the FMI Midwinter Executive Conference that the food industry can make a big impact with these consumers if it adapts to their needs. "We haven't yet established our ...
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