As more location apps become available, grocers need to make sure they don't lose control of their store space to CPG companies, the president of Placewise Media told a workshop audience Monday during the annual National Grocers Association convention in Las Vegas. "Grocers need to be the ones who control the messages to customers at the point of sale," John Dee said. "You don't want to let the vendors have that control." CONNECT WITH SN ON TWITTER Follow ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.