With digital marketing taking off in several new directions, retailers need to move faster to take control of the customer experience, a speaker told members of the National Grocers Association during their annual convention in Las Vegas. "Think how different the consumer experience will be if you take personalization to another level," John Phillips, SVP, customer supply chain and global go-to-market, for PepsiCo, said. "That's where independents can make a difference ...

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