A joint occasion-based snack merchandising program was a success for Coca-Cola and Mondelez International, executives from both companies’ said in a Shopper Marketing Summit presentation. “The goal was to provide quick and convenient access to products already consumed together,” said Michael Tilley, associate director of Shopper Marketing & Strategic Partnerships at Mondelez. The program features a snack and beverage merchandising rack that can be merchandised in the ...
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