A joint occasion-based snack merchandising program was a success for Coca-Cola and Mondelez International, executives from both companies’ said in a Shopper Marketing Summit presentation. “The goal was to provide quick and convenient access to products already consumed together,” said Michael Tilley, associate director of Shopper Marketing & Strategic Partnerships at Mondelez. The program features a snack and beverage merchandising rack that can be merchandised in the ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.