What is 305 feet long, weighs 11,303 pounds and required 1,032 bolts to assemble? The world's longest picnic table. Safeway proudly holds the title after earning a Guinness World Record for assembling the table on National Picnic Day in June at Marina Green in San Francisco. As part of an out-of-the-box marketing event for its new Open Nature natural product line, the retailer invited more than 400 Safeway shoppers, employees and San Francisco Bay Area bloggers to attend a picnic lunch on ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.