BENTONVILLE, Ark. — Ethnic marketing is far from new to Wal-Mart Stores. But that effort is even stronger now that the world's No. 1 retailer has established a multicultural marketing department and new Asian American strategies, among other moves. From July to September, Wal-Mart tested a back-to-school micro-site in both English and Vietnamese. Located at www.walmart.com/vietnamese, the site was positioned as a back-to-school resource for study and clothing tips, school supplies and other ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.