ATLANTA -- 10-K Thirst Quencher here will team up with a popular kids' cable television channel for a spring promotion, to leverage its niche position as a sports drink for kids. The company will run ad spots on Nickelodeon's "Guts" television show, tied to an instant-win game using caps from specially marked packages of 10-K. The promotion will run through July, and include price reductions, a freestanding insert and point-of-sale materials. 10-K's strategy to target "tweens" (children ...
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