The spring conference of the Association of Coupon Processors was one of the best conferences I've been to in a long time. The theme was "100 Years and Still Counting," commemorating the 100th anniversary of the first coupon. Jane Perrin, from NCH Promotional Services, gave an excellent presentation on the history of couponing in the United States. Here are the highlights: The first coupon was distributed in 1894 by Coca-Cola for a free glass of Coke at your local general store. The company ...

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