SAN ANTONIO -- More than 10% of the population now belongs to a card-based frequent-shopper program, and that number is still growing at a strong pace, especially among younger, employed shoppers, said a senior couponing industry official. "I was amazed to find that 11.8% of the population belongs to a frequent-shopper club," said Jane Perrin, senior vice president of marketing at NCH Promotional Services, Lincolnshire, Ill. Perrin spoke at the Association of Coupon Processors' Spring ...

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