Promotional prepaid phone cards, which have been in the U.S. marketplace for the past five years, are gaining popularity among brand marketers. But most marketers have used them only as consumer premiums so far. Advocates say the creative potential has barely been scratched. Most agree that applications of the underlying communications technology -- with cards or without -- will be virtually unlimited in the years to come. Here are 17 ways brand marketers currently can use these cards: 1. ...

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