Two bits of Americana are disappearing from store shelves this month: Sucrets' tin and Listerine's glass bottle in the paper/ corrugated wrapper. Both products are converting to plastic packaging. Although marketers believe even the most recognized packages need to be updated periodically, major changes are never made lightly, especially with such familiar category leaders. The Listerine redesign project took seven years. Four metric sizes of polyethylene terephthalate bottles, 250 and 500 ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.