MALVERN, Pa. -- Forget figure skating as a draw. Acme Markets used free food for a year and three-minute shopping sprees as a 1994 Winter Olympics sales promotion. To enter the sweepstakes, shoppers filled out coupons available in ads, circulars and at the stores, and deposited them in either of two boxes in the stores. The promotion ran from Jan. 30 until Feb. 26. Acme broke the promotion with full-page color ads in Sunday newspapers, showing a cartoon-figure shopper skiing down the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.