Key development: Producing early success of margin/sales growth plan. What's next: Continuing to execute sales strategy. Kroger three years ago took the lead in the industry when, recognizing that traditional supermarkets can't beat Wal-Mart Stores on price, it embarked on a plan to grow market share through a mix of price and customer-service initiatives. Initially, results were erratic. They turned up, though, in the quarter that ended May 21, when sales and profits showed smart gains ...

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