WILMINGTON, Del. -- In a letter to 300 supermarket chains, produce industry leaders have asked retailers to reconsider supporting the dairy industry's 3-A-Day For Stronger Bones campaign, and avoid connecting the produce industry's 5 A Day program with 3-A-Day in advertising and promotion. It's the latest effort by produce to stop dairy from using the 3-A-Day logo, which produce leaders insist infringes on the 5 A Day trademark, held by 5 A Day's government partner, the National Cancer ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.