Key development: Shifting children-aimed advertising to emphasize healthful products. What's next: Expanding internationally, particularly to China, Brazil, Mexico and Russia. Most food and beverage companies these days are addressing growing demand for more healthful products. Kraft Foods is going a step further. This year, the packaged-goods giant stopped advertising some snacks to children under 12, and introduced ads for healthful products. "We firmly believe in self-regulation and ...

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