ENGLEWOOD, Colo. -- A proposal to merge four major beef industry trade groups into one industry organization that would focus its efforts on consumers is set to be presented to each group's board by the end of January. The aim of the merger is to better promote and market beef in the face of falling consumption and competition from other protein sources. The new organization, which has not yet been given a name, would essentially consolidate the programs of the Beef Industry Council of the ...
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