WILMINGTON, Del. -- The Produce for Better Health Foundation, based here, has embarked on a cross-promotional effort that links fruits and vegetables with a line of lemon and lime juices called ReaLemon, distributed by Eagle Family Foods, Tarrytown, N.Y.
The campaign, called Get Fit With 5 a Day and ReaLemon, is expected to appear in more than 5,000 retail stores beginning the third week in September.
The campaign is part of the foundation's 1999 umbrella retail program, Get Fit With 5 a ...
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