HIALEAH, Fla. — When the nation's largest Hispanic supermarket launched a new ad campaign this year, it made its shoppers the stars. Created by Sedano's new agency, Republica of Miami, the ads feature actual customers discussing why they shop at Sedano's. The goal of the ads is to cater to Sedano's original customers (mostly Spanish-speaking first-generation Hispanics), while also reaching out to its newer clientele of bilingual, acculturated Hispanics. “We wanted the ads to recognize the ...
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