DALLAS -- Efficient Consumer Response is working, but success does not come cheap. The grocery industry expects to invest $4.5 billion in ECR activities during 1995, an increase of 50% over the $3 billion it spent in 1994, according to a new industry survey by Kurt Salmon Associates, New York. That spending increase is anticipated despite a mixed assessment of ECR results by responding companies. Half the manufacturers and brokers, as well as 44% of the wholesalers and retailers, said ...

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