NEW ORLEANS -- Sixty brands from 20 packaged goods marketers are taking part in a new pay-for-performance electronic marketing program designed for supermarkets. The Grocery Network System from Inter·Act Systems, Norwalk, Conn., consists of interactive multimedia terminals, located at the entrance to each store, that deliver targeted promotions and recipes based on actual purchase history. The network is now rolling out to all 103 stores in Grand Union's Southern division, following tests in ...
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