Three summers ago, a team from 7-Eleven came to New York to celebrate the chain's 75th anniversary. Officials on the fresh-food side of the business used the opportunity to tout the chain's new and improved line of sandwiches. It was part of an ongoing campaign to elevate 7-Eleven's food-service offering. To their credit, officials acknowledged then that they had a tough job ahead of them. "We've sold vending-machine-type products that were disgusting," a 7-Eleven vice president of fresh ...

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