MONTVALE, N.J. -- A&P here used a 135th anniversary sale on its Eight O'Clock coffee to help turn the tide on sluggish category volume. "The sale was extremely successful, and [Eight O'Clock] is so much the benchmark of A&P," Paul Gallant, president of Eight O'Clock Coffee/Compass Foods, a division of A&P, told SN. Gallant declined to release actual sales figures, but said A&P used the coffee sale as a promotional draw in the stores because of its strong consumer franchise, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.