Whatever happened to everyday low-pricing techniques? They are still around, but the distinction between high-low and EDLP is starting to fade and the trend at the moment seems to favor the high-low strategy. EDLP is a very logical and efficient way to present a pricing strategy, but it's difficult to sustain. And, if the price spread between EDLP and high-low isn't kept at a level of 8% or more, shoppers tend to go for promotional offers. As you'll see by taking a look at the Page 1 news ...

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