PHOENIX -- Abco Markets here sliced into its loaf cakes and, as a result, doubled sales of the item. s in a hinged container. It sold so much better that way, we began merchandising all our loaf cakes like that," said Jim Finnerty, director of service deli-bakery merchandising for the 75-unit chain. Previously, the 15-ounce loaves were displayed whole with an overwrap. The cake slices, fanned out in see-through containers, give customers a better look at the product, Finnerty said. ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.