CLEVELAND — SN partnered with ECRM (Efficient Collaborative Retail Marketing) to hold the “New Directions in Hispanic Marketing” Hispanic-marketing roundtable. Each year, ECRM hosts about 100 “efficient program planning sessions (EPPS),” or meetings during which retailers and manufacturers meet to discuss ways to improve sales, reduce expenses, and go to market faster and more efficiently. The EPPS events focus on one-on-one planning sessions scheduled between buyers and sellers to review ...

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