In pursuit of optimum product presentation, retailers are experimenting with various lighting strategies to enhance color "pop" while creating a more subdued store atmosphere. "The way the lighting accents product certainly can help enhance sales," said Nick Hutson, director of facility management and mechanical design at Marsh Supermarkets, Indianapolis. To drive sales, retailers such as Marsh, Raley's Supermarkets, West Sacramento, Calif., and Harris Teeter, Charlotte, N.C., are seeking ...
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