Supermarket general merchandise managers have found a lucrative place in the baby food aisle to earn full margins on related accessories. Retailers such as Gerland's Food Fair, Rosauers Supermarkets and Associated Wholesalers report good impulse sales after they fine-tuned their mixes of baby accessories this year. "Baby accessories move well," said Kim Botkin, director of nonfood at Gerland's, Houston. "It's a general merchandise segment that we're making good money on at 50% margins, ...

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