There are three truths you should know about account-specific business marketing: 1. It's a prerequisite for survival in the consumer packaged goods industry today. 2. Your competitors are already doing it and your customers already expect you to be on board. 3. It means more than just retraining your sales force. Account-specific business marketing means rethinking and refocusing every aspect of your business operations. And if that makes you think twice about reading further, please see ...
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