The citrus juice category is finding its glass half empty. Low-carb diets and a record-setting crop in both Florida and Brazil have left too many oranges lying around and not enough consumers to eat them or drink their juice. The news isn't much better for grapefruit juice, which has been suffering through a slump already several years old. As a result, supermarket retailers and citrus marketers are reaching into their bag of tricks, trying everything they can to boost sales. In some ...
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