MALVERN, Pa. -- Acme Markets here has introduced a line of superpremium private-label paper products. Acme, a subsidiary of American Stores Co., Salt Lake City, introduced the line -- marketed under the Simply Soft sub-brand in toilet tissue and facial tissue and Big 'N Tough in paper towels -- with much fanfare last month. The line offers a super-premium quality equal or superior to the national brand leaders, such as Charmin, Kleenex and Bounty, the chain claimed. For example, the toilet ...

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