MALVERN, Pa. -- Acme Markets here is touting its frozen foods through a page that often appears as part of an in-store advertising supplement. "The Evolution of Frozen Food," the theme of the insert, is written across the top of the page. "Look how far we've come" is the subhead, written just above the drawing of a caveman. "Acme's part of a whole new 'Ice Age!' " the copy reads. "We're able to bring to you the highest quality & greatest variety of frozen food . . . at a price that's ...

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