MALVERN, Pa. -- While some supermarket chains were still tweaking their party tray programs in preparation for the holiday season, Acme Markets here started delivering its message about trays early. Colorful, full-page ads in the Philadelphia Inquirer in October called attention to the chain's party tray capabilities. One ad showed meat and cheese platters, sub sandwiches and relish trays in front of a TV screen, which showed a football game under way. The headline said, "Hey, has anyone ...

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