MALVERN, Pa. -- Acme Markets here played Cupid this past Valentine's Day, pointing its arrow at a joint promotion for prepaid calling cards tied-in with greeting cards. In a campaign that encouraged customers to "indulge in a little long-distance romance," the chain ran full-page newspaper ads promoting prepaid telephone cards and American Greetings' Valentine's Day cards. The telephone cards are being sold chainwide at two different prices: $2 for five minutes of calling time, and $5 for 15 ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.