LAKE BUENA VISTA, Fla. -- Seeking to simplify and accelerate the category management process, ACNielsen has developed an Internet-based information-exchange tool. Called ACNielsen Answers for Category Business Planning, the program will be unveiled here this week at the company's Category Masters conference. The information product is now being tested by several retailers and manufacturers, said Jim Dippold, vice president of global marketing for ACNielsen, Stamford, Conn. The Answers ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.