LAKE BUENA VISTA, Fla. -- Seeking to simplify and accelerate the category management process, ACNielsen has developed an Internet-based information-exchange tool. Called ACNielsen Answers for Category Business Planning, the program will be unveiled here this week at the company's Category Masters conference. The information product is now being tested by several retailers and manufacturers, said Jim Dippold, vice president of global marketing for ACNielsen, Stamford, Conn. The Answers ...
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