Tie-ins used in a cross-merchandising program have to make sense to the customer, said Ken Harris, a partner with Cannondale Associates, Wilton, Conn. chandising tactics. For example, at a Super Fresh store, Breath Assure was merchandised from a hanging wire rack in front of jarred pasta sauce. Pepcid AC over-the-counter heartburn medication was in the same display. Across the aisle, the store stocked canned pork and beans. Displayed in front of those items, also in a wire hanging rack, ...

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