CHARLESTON, S.C. -- Piggly Wiggly Carolina Co. here has plans to extend an advertising campaign geared toward the upscale consumer in the Florence, S.C., and Savannah, Ga., markets. The campaign, currently running here and in Columbia, S.C., began earlier this summer, according to Bruce Murdy, an associate with Rawle Murdy Associates, also based here, the advertising agency handling the project. Diane Colgan, director of marketing at Piggly Wiggly, said the goal is to emphasize the stores' ...

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