BROOKFIELD, Wis. -- An abundance of self-service may be fast becoming the epitome of consumer convenience in supermarket prepared foods. But it's not so convenient for a retailer if hanging the program on self-service leads to plunging sales and rising shrink. Elizabeth Little, co-owner of V. Richard's Market here, is an advocate of this and other lessons in meals merchandising. And she has learned them the hard way. Little is a supermarket prepared foods veteran, with her single upscale ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.