While the ready-to-eat cereal category is huge -- at $7.5 billion, according to one industry spokeswoman -- the big cereal makers have seen slight dips in sales from year to year. Not surprisingly, they are using a number of new marketing strategies to promote cereal, including capitalizing on the health benefits of both old and new products. arlier this year we fortified 44% of our cereal line with calcium, and now it's up to 50%." Kellogg, Battle Creek, Mich., also seems to be promoting ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.