Ads Add Flavor: Consultant Year-round advertising can brighten retailers' candy sales. Primarily driven by impulse, candy rarely makes it on a consumer's shopping list. Only about 15% of shoppers intend to buy candy when they plan a trip to the supermarket, according to Ken Harris Jr., partner at Cannondale Associates, Evanston, Ill. That's why consistent promotions are so important. Including candy in advertisements on a regular basis helps increase the category's visibility, which can ...
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